Ask the Experts: How Do I Express My Studio's Uniqueness on Social Media?

Getty Images
Q: How do I stand out on social media if all the other dance studios seem to say the same things I do?

A: Social media works best when you stay true to your unique studio culture. Be relatable, engaging and responsive. Here are some tips we have found useful.

Use the kind of tone, language and philosophy that represents you and your studio.

Use photos and videos of your own students whenever possible, because they are truly what makes you unique. Take care to share a variety of images that represent your entire student body.

Monitor your direct messages (DMs), because your audience wants to know there's someone listening. Responding to comments with a like, a love or a short thanks will show you care and that you appreciate them. Engagement with your dancers and parents in particular is key.

It helps to be consistent with your posting and sharing schedule. For example, you could post motivational posts on Mondays, tips on Tuesdays, studio promotion posts on Wednesdays, etc. Doing this gives you a focus and lets other organic posts become more spontaneous.

Maximize your social bio and "About Us" sections of social media.

Use a unique, consistent hashtag to make finding and engaging with your audience easier.

When you take time to watch your social-media analytics to see what posts and pages are most engaging and clicked, you can start to do more of what's working.

Teachers Trending
Maks and Val Chmerkovskiy. Photo courtesy Dance With Me

Listening to Maks and Val Chmerkovskiy riff together makes it crystal-clear why each has mastered the art of partnering in the ballroom—they've long been doing this dance in real life as brothers and business partners.

Along with their "Dancing with the Stars" pedigree (and a combined three mirror-ball trophies between them), Maks and Val (and their father, Sasha) also run Dance With Me, a dance company hosting six ProAm Dancesport competitions annually and running 14 brick-and-mortar studio locations across the U.S.

Last year, the pair launched an online component, Dance & Co. The online video platform offers beginner through advanced instruction in not only ballroom but an array of other styles, as well as dance fitness classes from HIIT to yoga to strength training. "DWTS" fans will recognize such familiar faces as Peta Murgatroyd, Jenna Johnson, Sharna Burgess and Emma Slater, along with Maks and Val themselves.

Keep reading... Show less
Teaching Tips
@jayplayimagery, courtesy Kerollis

In the spring of 2012, Barry Kerollis was abruptly forced into treating his career as a small business. Having just moved cross-country to join BalletX, he got injured and was soon let go.

"I'd only ever danced with big companies before," the now-freelance dance-teacher-choreographer-podcaster recalls. "That desperation factor drove me to approach freelancing with a business model and a business plan."

As Kerollis acknowledges, getting the business of you off the ground ("you" as a freelance dance educator, that is) can be filled with unexpected challenges—even for the most seasoned of gigging dancers. But becoming your own CEO can make your work–life balance more sustainable, help you make more money, keep you organized, and get potential employers to offer you more respect and improved working conditions. Here's how to get smart now about branding, finances and other crucial ways to tell the dance world that you mean business.

Keep reading... Show less
Teachers Trending
Courtesy Oleson

American dance educator Shannon Oleson was teaching recreational ballet and street-dance classes in London when the pandemic hit. As she watched many of her fellow U.S. friends pack up and return home from their international adventures, she made the difficult choice to stick with her students (as well as her own training—she was midway through her MFA at Trinity Laban Conservatoire of Music and Dance).

Despite shutdowns and shelter-in-place orders, she was able to maintain a teaching schedule that kept her working with her dancers through Zoom, as well as lead some private, in-home acro classes following government guidelines. But keeping rec students interested in the face of pandemic fatigue hasn't been easy.

Keep reading... Show less

Get Dance Business Weekly in your inbox

Sign Up Used in accordance with our Privacy Policy.